Folie’s already had a world that felt somewhere between Paris nightlife, erotic storefront graphics and the glossy excess of late-90s and early-2000s pop culture. The artwork was about stepping fully into that language rather than cleaning it up. - rhinestones, hearts, flash photography, oversized type and a little cabaret drama, all built around his own image and attitude. The result became a visual system for the merch and web that feels loud, intimate and deliberately over the top.